Initially our work with the client saw us mapping the lottery supplier market and undertaking a technology vendor selection process. Our sister company Random Colour Animal were then tasked with the UX/UI design of new games, a new website and mobile app. Alongside this, Rokker undertook a content audit during which it became evident that… Continue reading Lottery technology and marketing strategy
portfolio_category: Proposition
Corporate Strategy for a Professional Services Group
Our client owns a number of business entities that serve the iGaming and Fintech industries. They needed to align the businesses within their group with a common vision to enable them to optimise the group proposition and work towards shared success and optimising the potential for cross-selling. Process 30 team days were spent on this… Continue reading Corporate Strategy for a Professional Services Group
Adding value and identifying opportunity
Our client, a significant player in the technology and innovation space, needed to understand how an innovation ecosystem added value across the business and what opportunities they were missing. Process Our Discovery phase revealed that value drivers across the business were highly contextual and so no single solution would be appropriate. Four clear themes emerged… Continue reading Adding value and identifying opportunity
Defining vision and mission for alignment
Our client lacked clarity around the vision and mission for the organisation which made it difficult to be guided by a common North Star. They recognised that being able to codify direction of travel and agreeing a macro purpose for the organisation’s teams was key to achieving goals and building high performing teams. Process &… Continue reading Defining vision and mission for alignment
Knowing where to focus resources in a Web3 world
Operating in the technology space, our client was keen to understand where they might have the right to win in the emerging worlds of the Metaverse and Web3. The focus of this project was to form a set of hypotheses as a pre-cursor to more detailed validation. Process Our research included assessing the definition, market… Continue reading Knowing where to focus resources in a Web3 world
Increasing share price through product strategy
Our client needed to understand their positioning and where they might gain competitive advantage in the US market. They recognised that to do that they needed an independent review of the competencies within the business in order to identify and address any gaps. Process Through our interview and research process we quickly ascertained that a… Continue reading Increasing share price through product strategy
Identifying blocker trends
Having gained our insight on their potential to succeed in the US market, our client wanted to further understand any trends that would prevent them achieving their key strategic objectives. Process We had just 3 team days to undertake this piece of research. We followed the PEST framework to evaluate Political, Economic, Socio-cultural and Technological… Continue reading Identifying blocker trends
Optimising opportunity through understanding
Our client had a business concept that they needed validation and direction on to successfully launch a new brand. This involved gaining an in-depth understanding of the potential optimising opportunity and relevant regulations of the global free-to-play market in North America and India. Process We worked with Inside the Pocket in an agile way providing… Continue reading Optimising opportunity through understanding
UK Online Slots Market Analysis
A globally renowned slots-focused games supplier with German and Nordic audiences was keen to scale their business in the UK market. In order to do that they wanted to evaluate the competition and appeal of slots games to operators and end-players in the UK market. This research was to inform their product strategy for the… Continue reading UK Online Slots Market Analysis
The Emerging Demographic of Slots Players
Following on from our analysis of the UK online slots market, the client asked us to provide a better understanding of the emerging demographic of slots players. This research would provide insight for the development of marketing strategies and the setting of appropriate budgets to reach a new audience. Process We had 9 days to… Continue reading The Emerging Demographic of Slots Players