Initially our work with the client saw us mapping the lottery supplier market and undertaking a technology vendor selection process. Our sister company Random Colour Animal were then tasked with the UX/UI design of new games, a new website and mobile app. Alongside this, Rokker undertook a content audit during which it became evident that… Continue reading Lottery technology and marketing strategy
portfolio_category: Product
Corporate Strategy for a Professional Services Group
Our client owns a number of business entities that serve the iGaming and Fintech industries. They needed to align the businesses within their group with a common vision to enable them to optimise the group proposition and work towards shared success and optimising the potential for cross-selling. Process 30 team days were spent on this… Continue reading Corporate Strategy for a Professional Services Group
Adding value and identifying opportunity
Our client, a significant player in the technology and innovation space, needed to understand how an innovation ecosystem added value across the business and what opportunities they were missing. Process Our Discovery phase revealed that value drivers across the business were highly contextual and so no single solution would be appropriate. Four clear themes emerged… Continue reading Adding value and identifying opportunity
Increasing share price through product strategy
Our client needed to understand their positioning and where they might gain competitive advantage in the US market. They recognised that to do that they needed an independent review of the competencies within the business in order to identify and address any gaps. Process Through our interview and research process we quickly ascertained that a… Continue reading Increasing share price through product strategy
Identifying blocker trends
Having gained our insight on their potential to succeed in the US market, our client wanted to further understand any trends that would prevent them achieving their key strategic objectives. Process We had just 3 team days to undertake this piece of research. We followed the PEST framework to evaluate Political, Economic, Socio-cultural and Technological… Continue reading Identifying blocker trends
Optimising opportunity through understanding
Our client had a business concept that they needed validation and direction on to successfully launch a new brand. This involved gaining an in-depth understanding of the potential optimising opportunity and relevant regulations of the global free-to-play market in North America and India. Process We worked with Inside the Pocket in an agile way providing… Continue reading Optimising opportunity through understanding
US Market UX Research
Our client required a rapid User Experience (UX research) analysis and benchmarking of their digital gaming product against that of both a gold standard business in their industry and a like-for-like competitor. Process This dynamic project was completed in just 4 team days and comprised of UX and User Interface (UI) analysis and comparison across… Continue reading US Market UX Research
Designing a B2B platform for customers
Our client was keen to create significant opportunities for their customers. In order to realise these ambitions they needed support to design a new B2B platform. Process Our initial workshop concentrated on outlining the components of the product and platform that contribute to enterprise value. In collaboration with our client we charted the existing solution… Continue reading Designing a B2B platform for customers
Moving into new markets
Our client needed to gain further insight to be able to move into an interesting and potentially profitable adjacent new market that they hadn’t yet been able to penetrate. Process The Discovery Phase involved conducting a GAP analysis to identify the necessary requirements in the target sector and examining our client’s business from various perspectives… Continue reading Moving into new markets
Optimising technology platforms
Our client required assistance in identifying the challenges that were impeding a prominent consumer websites ability to swiftly introduce innovative products to adapt to evolving customer needs. Rokker partnered with a global product agency that has a presence in 3 different locations in the UK to manage this complex project, offering various consumer-facing products… Continue reading Optimising technology platforms