Initially our work with the client saw us mapping the lottery supplier market and undertaking a technology vendor selection process. Our sister company Random Colour Animal were then tasked with the UX/UI design of new games, a new website and mobile app. Alongside this, Rokker undertook a content audit during which it became evident that… Continue reading Lottery technology and marketing strategy
portfolio_category: Process
Corporate Strategy for a Professional Services Group
Our client owns a number of business entities that serve the iGaming and Fintech industries. They needed to align the businesses within their group with a common vision to enable them to optimise the group proposition and work towards shared success and optimising the potential for cross-selling. Process 30 team days were spent on this… Continue reading Corporate Strategy for a Professional Services Group
Adding value and identifying opportunity
Our client, a significant player in the technology and innovation space, needed to understand how an innovation ecosystem added value across the business and what opportunities they were missing. Process Our Discovery phase revealed that value drivers across the business were highly contextual and so no single solution would be appropriate. Four clear themes emerged… Continue reading Adding value and identifying opportunity
Improving onboarding & delivery
Our client were aware that their onboarding and delivery processes were in need of optimisation. Rokker were engaged to review and map their end-to-end services and processes to identify areas for improvement and optimisation, to design appropriate target operating models. Process Over the course of the 20-day project, we conducted senior management team workshops and… Continue reading Improving onboarding & delivery
Increasing share price through product strategy
Our client needed to understand their positioning and where they might gain competitive advantage in the US market. They recognised that to do that they needed an independent review of the competencies within the business in order to identify and address any gaps. Process Through our interview and research process we quickly ascertained that a… Continue reading Increasing share price through product strategy
Identifying blocker trends
Having gained our insight on their potential to succeed in the US market, our client wanted to further understand any trends that would prevent them achieving their key strategic objectives. Process We had just 3 team days to undertake this piece of research. We followed the PEST framework to evaluate Political, Economic, Socio-cultural and Technological… Continue reading Identifying blocker trends
Optimising sales processes
Rokker were engaged to analyse the clients current sales process to identify opportunities for optimisation. Process We had only 17 team days to complete our analysis which involved examining the client’s data, relevant documents, and workflows to identify potential improvements. Ultimately our goal was to standardise their processes to make them more efficient and scalable.… Continue reading Optimising sales processes
Optimising opportunity through understanding
Our client had a business concept that they needed validation and direction on to successfully launch a new brand. This involved gaining an in-depth understanding of the potential optimising opportunity and relevant regulations of the global free-to-play market in North America and India. Process We worked with Inside the Pocket in an agile way providing… Continue reading Optimising opportunity through understanding
US Market UX Research
Our client required a rapid User Experience (UX research) analysis and benchmarking of their digital gaming product against that of both a gold standard business in their industry and a like-for-like competitor. Process This dynamic project was completed in just 4 team days and comprised of UX and User Interface (UI) analysis and comparison across… Continue reading US Market UX Research
Improving patient experiences and expanding into the UK market
Our clients UK clinics offer non-invasive, medication-free solutions for depression, addiction, and mental health issues. While they are renowned in the US and Europe, they seek to raise awareness and enhance the patient experience in the UK. We were tasked with crafting personas for addiction, depression, and OCD patient groups, as well as identifying ways… Continue reading Improving patient experiences and expanding into the UK market