Reaching a wider audience
Our world-renowned project management and consultancy client specialise in the transformation of global finance businesses. They enlisted Rokker’s support in conducting a communications refresh that would help position them to reach a wider audience and secure further new business.
Process
The project was intricate and multifaceted. To meet the ambitious deadline, we structured our work into various sprint streams across the four-week period. Continuous collaboration between the clients’ team and ours was needed. This included conducting research into the digital transformation, project and programme management spaces to identify market trends and ascertain what competitors were saying and doing.
Solution
The research informed how best to position the client in the market and the most appropriate approach to communications. We then articulated new vision and mission statements on this basis and translated them into a visual language that could grow with the company.
Outcome
We conducted a website refresh and provided the client with both digital and marketing strategies along with templates for marketing campaigns, content creation and event calendar management.
“The comprehensive support Rokker provided to us has been transformational! We now have all of the tools we needed to achieve our outreach ambitions and are excited for the opportunities ahead.”
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