Gaining internal alignment
Our client needed to gain internal alignment to get colleagues across multiple offices and service sectors working to the same vision and values.
Once the scope and success criteria were agreed, the Discovery phase started with a series of interviews with key stakeholders, customers and staff. A consistent structure was utilised across all interviews to enable benchmarking and evaluation.
We conducted a full communications audit spanning all of the clients marketing, social and digital communications (internal and external) before auditing 25 of their closest competitors. This data enabled a like-for-like analysis across the market, encompassing product and service offerings.
A step-by-step strategy was proposed to standardise internal communications, which would result in enhanced workflows and productivity, along with greater integration of geographically scattered global teams.
Alongside the strategy and communications audit findings, Rokker supported in the delivery of new digital touchpoints (website and mobile) within a tight timeframe. A set of digital assets, a tone of voice and associated guidelines were provided alongside this for use in future communications voice.
Rokker have helped us to understand ourselves and our place in the market better. They’ve brought consistency to our communication, reducing confusion and streamlining our processes to make us a more effective and positive company.”