Developing a strategy to reconnect with key customer segments
Our client made fundamental changes to their sales model which caused a disconnect with key customer segments. Rokker were brought in to advise on developing a strategy to reconnect their proposition and their people.
Context is key. Our first task was to gain an understanding of the creative landscape and the challenges faced by agencies and client-side enterprise level design teams. We interviewed key staff and project stakeholders and facilitated an online survey for client-side enterprise level creatives and internal staff. This helped us to understand how our client presented their value proposition, and how it was being received by their customers.
Our research identified a connection between the industry challenges and workflow efficiency through use of our clients’ products. These connected themes included; reduced margins, increased demand, speed of delivery, talent acquisition and retention.
Our report included a non-linear MVI (Minimum Viable Initiative)© map to outline a series of activities for the business to implement. These were designed to identify and connect with enterprise creatives throughout their career to maintain and grow a relationship.
The work Rokker undertook with us was vital to our ongoing success. They helped us to understand our clients and their challenges better and to build our proposition around how our business delivers value to them.”