Ever since the advent of generative AI platforms, the worlds of consultancy and research have been significantly transformed. These tools are now commonplace, and firms are differentiating themselves in terms of their ability to seamlessly integrate them into their day-to-day operations and services. Indeed, AI is no longer a futuristic concept; it’s a present-day reality… Continue reading The Future of AI in Consultancy and Research
insights_category: Process
Optimising sales outcomes from international conferences
The iGaming calendar is full of conferences, but what does it take to achieve ROI on your attendance and attribute a sale to the ‘industry jolly’? This article explores potential strategies for ‘optimising sales outcomes’ from events.What’s the strategy?The first key to ‘optimising sales outcomes’ is to have a strategy. That strategy needs to focus… Continue reading Optimising sales outcomes from international conferences