Although this project was based on an analysis of a market and associated service and product providers, the approach we used was virtually identical to any other project we undertake, such is the benefit of using an agile Design Thinking methodology. Initially we deconstructed our clients’ product so we had a benchmark on which to compare others in the market. The next step was to collate a list of companies operating in the same/similar space to our client, from there we were able gather significant data on relevant products and service providers.
Out of 76 market suppliers, the most relevant were rated and scaled for appropriateness and opportunity, which reduced the list to 25. From there, a further deep dive exploration filtered the potential opportunities to five.
We also conducted a full communications audit rating of over 25 companies on everything from identity and tone of voice, to thought leadership and social sentiment. We then visualised these for comparison, revealing a completely new opportunity in one of those areas.