How can we use market research and competitor analysis to best inform our move into a new sector?

Rokker Research Labs

Our process

Our client is a successful UK telecoms provider who tasked us with analysing the market opportunity for them to move into a new sector, with a view towards creating greater enterprise value. In order to help inform the proposed strategy, we undertook an analysis of the UK market size and evaluated existing competitors operating in this space.

The outcome

Our analysis provided the client with a comprehensive understanding of the UK market, including any associated risks and opportunities. Our client was then able to execute on this insight in terms of developing their own robust go-to-market strategy.