How can we best inform our European online casino strategy using objective market research and insight?

Rokker Research Labs

Our process

Our client, a European online casino operator, needed insight to better inform their European operational strategy. Rokker were engaged to provide a better understanding of a particular European online casino market, taking into consideration an upcoming tightening of regulations. Using a combination of desk-based research, primary research, and network insight, we provided our client with a structured, objective and comprehensive overview of the market. We also undertook a competitor analysis of existing operators to better gauge market share and identify any potential opportunities for differentiation.

The outcome

From our market analysis, we were able to provide our client with a competitive advantage report, which offered an unbiased and impartial view of the market. This outlined all the observed opportunities and risks identified as part of this project.