The report summarised hundreds of hours of research and covered the most influential regions and sectors as well as the most promising upcoming regions and sectors. By looking at the research as a whole, and connecting patterns together, as well as having a strong understanding of the existing product, Rokker were able to determine several recommended routes for expansion to market starting with US domestic regions and slowly expanding out on a rating scale through sectors and countries.
There were multiple options for expansion, we rated each opportunity and demonstrated the pro’s and con’s for each, including sentimental and empathetic considerations such as cultural differences, as well as partnership and acquisition opportunities, as well as organic expansion.
The report gave our client a well-rounded view of the global loyalty space; it also backed up some of their internal theories of which sectors and regions would be worth exploring; and by using a Design Thinking approach we were able to show opportunities in spaces that weren’t even on the clients’ radar.
Our client is now successfully well underway with their expansion plan into other sectors based on Rokker’s strategic work.