By visualising the competitor audit and placing our client within that landscape we were able to show just what a competitive market our client existed in. We were also able to show how their development process was generating large areas of value that were not being financially recompensed, effectively adding value at a cost to the business.
We recognised from the data that large change in the organisational structure would not be an effective method to achieve the goals, but a Kaizen approach (small, continuous improvement in many places) would actually have the same impact on the New Business structure.
The Vision and Mission was created to offer a ‘journey’ statement as opposed to a destination statement, which allowed the company the freedom to explore their future and be opportunistic should they want to be, but combined with the identified values would enable them to make stronger and more conscious business decisions as they grow.
The company has shown strong early results and Rokker are now engaged in various areas of execution and support with the client.