How do we confidently move into an adjacent market which we know to be interesting and profitable but have currently failed to penetrate?

Go-to-market Planning

Our process

During our Discovery phase we looked the business from a number of lenses: Organisational Capability, Financial Resource, Product, Communications, Competitors and Customer base, from this we were able to bench mark the business as it stood now and create a GAP analysis of the requirements in the real money gaming sector. From here we were able to define strategy and MVI’s which took the company from it’s current position into their new target market.


With the client we re-positioned the offering (in terms of communications, commercial structure and targets) and executed a business development plan which took the company out to market and ensured it was in front of the right decision makers within Halo companies; from this the business was able to ‘land and expand’.


The outcome

From a cold start the company has now signed numerous deals in the real money gaming market and is well on the way to being the market-leader in that sector. They were delighted with both the strategic analysis and execution and have retained Rokker to increase the global presence of the business and to work on other interesting sectors.