Our Rokker Consulting PRISM Design Process drives our Business Design output.

How we answer strategic questions across a range of companies and sectors

There is no 'one size fits all' solution for answering Business Design questions and usually there is no one-person/department solution; this is why we need to consider client projects holistically and contextually.

We do this with a strong and reliable playbook combined with creative thinking and business analysis which allows complex questions to be broken down in smaller understandable and executable items across a number of teams. Our philosophy is that all Rokker solutions should be quick to implement, easily tagged to a wider objective, agile and scalable.

The design process backbone

We use a simple step-by-step process based on design process principles as the backbone of all our engagements.


Business Design questions can seem big, broad and complex when seen in isolation, especially for large brands, so we developed a tool that is designed to break apart these big strategic questions into smaller, more focused streams. This allows our clients to have non-binary solutions, which are quick to understand and compartmentalise and helps our team form themes in order to quickly develop MVI's (Minimum Viable Initiatives).


The customer plays a key role in every modern business, how the customer responds to products, how connected the customer experience is, what the ethnographic and demographic targeting looks like, how customers are being acquired, retained and engaged all contribute to how we research the customer lens.


One of the most important but most forgotten aspects of developing a strong strategic approach is communication. Through this lens we explore both internal and external communication including feedback loops between departments, how the company vision is communicated and received, as well as evaluating the messaging, brand and social sentiment surrounding the company.

Product & Service

The product & service lens looks at every aspect of the actual item a company is selling, including its development process, technology stack, team and process structure, its fit for purpose, pricing model and features. We also review user data, conduct user observation tests, as well as review competitive products in the market.


The finance lens is used to review and understand pricing and commercial models, how resources are allocated, where revenue streams exist and other factors related to enabling growth, or that are inhibiting growth (correct allocation of budget for example).


In order to align leadership on the problem statement, we have designed a specific set of tools and activities to help develop a firm understanding of the support and resources leadership teams may need in order to execute the MVIs.


Understanding the market is one of the most critical lenses we use, it enables us to position the business in the market, assess the competition and their products, spot existing or longer term emerging trends, and understand where opportunities for growth exist in the same market or new markets.


We put people at the heart of all our solutions - not only customers, but also employees and other internal stakeholders. Engagement, capability and the right cultural support is essential in successfully delivering MVI's across an organisation.

Agility and speed at the core

We don't believe in a default waterfall approach, modern businesses need more agile and responsive solutions, that's why we develop scenarios in our solutions that allow you to flex and react when you need to, but continuously move towards your long term goal. Our approach is specifically designed to get to workable construct of a solution as rapidly and robustly as possible and then put this into the market for testing. This way we are keeping the project spend down and the output iteratively optimised.

Non-binary, non-linear MVIs

An MVI is a Minimum Viable Initiative, it is a smaller achievable project which falls beneath larger Themes that address the global challenge or opportunity. MVI's are our way of breaking down a strategic solution into actionable tasks for cross-departmental members of your team. A strategic project will have multiple MVIs, they are deliberately created to be non-binary and non-linear, which means as long as you are activating and measuring your MVI's you will be moving towards your goal.

Business Design

We call our combined services 'Business Design'; although a majority of our clients engage us with a specific concept, proposition or service design challenges, we do have cases where the solution will require a linear progression through each service, it is this holistic approach and associated set of deliverables which make up our Business Design offering.

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Get in touch - email us at hello@rokker.co.uk